July 3, 2001
CUTLASS - First in Wireless Reality
CUTLASS HUNTS MADONNA TICKETS IN TIMES SQUARE
On Thursday July 26, CUTLASS players will comb Times Square with their high tech arsenal to find four Madonna tickets hidden in a treasure chest. Using cell phones, wireless PDAs, the net, and fancy legwork, players must crack the clues before the eight o'clock concert curtain. CUTLASS delivers the full two-hour game wirelessly--but it's no cell phone tic-tac-toe. Combining real world and virtual world gaming, players might have to ask a bouncer for his middle name, or fight through crowds to get to a messenger in time, or meet with a rival lurking in an alley. Camera crews will follow the action and live media will be broadcast to the web. "It's a big step beyond Survivor--everybody can play and you don't get voted out," says Fletcher Perri, whose winning team found $500 in an earlier game.With high tech a big part of what's new on 42nd Street, players will use the 24-hour Internet cafes, the glassed-in live broadcasting studios, Earthcams, LED screens as well as their own tech to find the hidden treasure chest. After the winning team secures the final cell phone code, the chest will open by itself to reveal the tickets. It's wild fun for all players.
REGISTER - TO - PLAY
Check out: www.ctlss.com for a QuickTime movie of the game, then sign up online. Meet on July 26 at 5:30 p.m. at the Marriott street level in Times Square. Admission: $15/team, or $5/person and we'll put you on a team. Players must be eighteen or older.
Sign-up at 5:30 PM
START: 6 PM
CONTACT:
Steve Bull, CEO - 212-388-9121 - steve@ctlss.com
Janet Cadsawan, Marketing - 917-251-5913 - janet@getwasabi.com
SPONSORS: E*Writer, Manatt Phelps & Phillips, Red Bull, Silicon Valley Bank, UPOC, www.TimesSquare.com
ABOUT CUTLASS: Launched nationally with Ericsson in Las Vegas, CUTLASS was founded in August 2000 to link the virtual and real world through a variety of wireless devices. CEO Steve Bull is a recognized innovator in digital communications working with Paul Allen's Interval Research, interactive TV, CBS, ABC, PBS, and Japanese TV prior to founding CUTLASS.
CUTLASS Turns Your Everyday World into a Theme Park Adventure
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