CUTLASS - First in Wireless Reality

AVID FANS WIN MADONNA TICKETS
IN TIMES SQUARE TREASURE HUNT

After scouring Times Square for clues late afternoon July 26, Suzanne Porta went running through O'Lunney's Tavern screaming: "I've found the treasure!" With CUTLASS CEO Steve Bull standing guard, she opened a pirate's chest with her cell phone code and grabbed up a gold-sequined bag filled with four Madonna tickets for that night's performance. She did it armed with walkie-talkies, hooked to two teammates on their office internet, and using two cell phones, Suzanne was an unusually determined wireless reality player. The second place winners were only two minutes behind. Game over, the rest of the players crowded into the restaurant to pick up their swag and exchange high points on the game. Then Suzanne and her partners Daniel Zen, Erik Bryan Slavin, and Kostia Rubchinsky toasted CUTLASS with a celebratory drink--and made it to the Madonna show just as the concert began.

The CUTLASS wireless reality game is no cell phone tic-tac-toe. It requires players to use either cell phones, walkie talkies, wireless PDAs, the computers at the EasyEverything internet café, or plain payphone change--and lots of old fashioned legwork--to solve clues that lead to a treasure. Combining real world and virtual world gaming, this game had players asking the Bar Code bouncer-that big guy-his middle name, exchanging codes with rivals (you lie, you lose), and fighting through crowds to catch an E-Writer frisbee with an LED read-out clue visible only when thrown. This game marked the first time CUTLASS added VXML technology via Tellme Networks to deliver clues automatically over any kind of telephone. TimesSquare.com provided overall technical support. Celebrating a new extreme sport, Red Bull provided drinks at the starting line and hors d'oeuvres at the final venue.

The exciting new CUTLASS wireless reality game for fall, IT will use Ericsson's MPS technology in a linked tag format. You might already be playing!

CONTACT:
Steve Bull, CEO - 212-388-9121 - steve@ctlss.com

SPONSORS: EasyEverything, E*Writer, Manatt Phelps & Phillips, Red Bull, Silicon Valley Bank, UPOC, www.TimesSquare.com

ABOUT CUTLASS: Launched nationally with Ericsson in Las Vegas, CUTLASS was founded in August 2000 to link the virtual and real world through a variety of wireless devices. CEO Steve Bull is a recognized innovator in digital communications working with Paul Allen's Interval Research, interactive TV, CBS, ABC, PBS, and Japanese TV prior to founding CUTLASS.

CUTLASS Turns Your Everyday World into a Theme Park Adventure

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