stills - movie

CUTLASS - First in Cross Channel Entertainment

CELL PHONE DRAMA NETS $1000 TREASURE FOR PERRI TEAM

      "Sure beats a game at the monitor," said Fletcher Perri, leader of Radioralph's team that won a $1,000 in the 01/01/01 launch of CUTLASS treasure hunt at Times Square. With his three Stamford teammates cell phoning everyone they knew for help--and with another team circling Playwright's Tavern, the treasure trove--Fletcher frantically typed his guesses into his cell phone. After three tries, the red light on the treasure chest finally flicked green, opening to reveal the pile of 1,000 gold Sacajeweas.

      The CUTLASS launch finished in two and a half hours. Ten teams ran around snowy Times Square, using their cell phones to gather clues from the Internet, Earthcams, internet cafes, remote net players, and just plain telephones to pinpoint the treasure. Free to players, CUTLASS featured eighteen products and companies, not including the hype from surrounding Times Square.

      "For the first day of the millennium, in the entertainment capitol of the world, CUTLASS turned Times Square into a theme park adventure," said CEO Steve Bull. CUTLASS was founded in August 2000 to focus on linking the virtual and real world through a variety of interactive multimedia channels. "The response to CUTLASS was overwhelmingly positive," said Bull. "Players signed up on the street--players are still signing up." A recognized innovator in the digital communications field, Bull worked for CBS, ABC, PBS, and Japanese TV prior to founding CUTLASS and is contemplating a spin off reality TV series. "Our next offering is something special for Valentine's Day," says Bull.

CUTLASS Turns Your Everyday World into a Theme Park Adventure

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